VAVA

Redefining the brand with a cohesive style guiding the visual design system.

DELIVERABLE

Product Photography // Style Development // Website // Template // Component Library

ROLE

Design Director // Creative Director // Project Manager // Web Designer // System Designer

Visual

Blueprint

Create a cohesive brand identity across digital and visual touchpoints through photography and web design.

Goal: Unify brand identity, enhance user experience, and ensure consistent and clear brand presentation across every platform, from the website to promotional materials by creating a cohesive and scalable visual system for VAVA’s baby product line that can also be extended to all other VAVA product lines via developing a consistent photography style highlighting both new and existing products, designing a flexible website template to support a refreshed online presence, and establishing visual and design guidelines applicable across all digital and marketing touchpoints.