RAVPOWER

Launching a campaign introducing new charging technology through a new visual identity.

DELIVERABLE

Product Photography // Visual System // Website // Prints

ROLE

Brand Designer // Event Designer // Prints Designer // Design Director // Photographer

Power

Launch

Showcase new Power Delivery chargers through a vibrant and dynamic launch campaign.

Goal: Design a complete campaign starting with only two products and no existing photography, producing a custom photoshoot enhanced with graphic elements and effects to create a cohesive visual system, extending across offline and online marketing, and supported by an engaging website with an eye-catching layout, clear infographics, and intuitive navigation; introduce a refreshed visual language inspired by the product’s attributes and campaign keywords, modernizing the brand and scaling seamlessly into posters, billboards, retail displays, and promotional events throughout the Power Delivery campaign.